The Tastemakers Society

Johnny of Johnny Cupcakes was holding back this gem of a video with Gym Class Heroes, Travis McCoy, talking about his friendship and joint rise of GCH music and the Cupcakes brand over the last few years.

Beef jerky and design doesn’t sound right.  Actually, it sounds better than eating it because that stuff can be gross.  You know, when it’s real tough and extra chewy.  Especially those pieces that get white.  Anyway, here’s a humorous twist on luxury goods by Nancy Wu.  She integrates beef jerky and Chanel, while redesigning Nike shoes to be more futuristic.

via: designboom

DVD magazine FLY has an online webTV site, 16×9 that showcases new short films they produce monthly. The just dropped a Prada short film and they also have films for Louis Vuitton, Thom Browne, Zac Posen and many others. Some of the films contain nsfw material so be advised.

Another episode of Flake TV, which is slowly becoming one of my favorite internet video spots. This time they visited Starcow in Paris, France the streetwear boutique that sells limited edition and exclusive kicks plus fashion from all over the world.

I’m not much of a fan for Diesel clothing reminds me too much of these guys but this mini movie/long commercial for their fall/winter line has actually made me think twice about buying something from then. Then I thought again for a third time and realized it was just the fantasy filled background that got to me, still not buying Diesel.

In celebration of the 2oth anniversary of there Pump shoe Reebok has decked out a 3,000 sq ft, two story art gallery into a pop-up shop. There will be limited edition t’s and hoodies avaiable as well as sneakers and of course limited edition Pumps for your childhood pumping dreams. The pop-up shop will be up until Dec. 14th at 169 Bowery, nr. Kenmare St.

Get ready for the take over, Android Homme is coming. And I haven’t seen an impressive “preview/coming” type marketing move that had me this excited in a long time. Also is you haven’t already you need to read up on duo behind Android Homme (Jerry & Javier) and all the other things they’re cooking up.

Should I really be talking about fashion during a recession? Maybe, maybe not but one thing for sure is talking about money or job closings or stupid wall street types or the housing market is useless being that every other publication is devoting enough energy already to such topics. So, I’ll do the unthinkable and talk about fashion, even though it’s highly unlikely you’ll be doing any real shopping anytime soon. Patrick Ervell is taking mens fashion up a notch and by notch I mean climbing up the ladder. His designs are…. whatever they are the simplest way to put it is they’re nice/good and the new look for fall/spring/summer/lifetime for men is shiny gold.

I think using swagger to describe Barack Obama would be insulting.  It sounds overused.  So we’ll call him dapper.  So much so that Hart Schaffner Marx is capitalizing on the future President’s decision to wear the brand throughout his campaign.  Here’s what the suit company’s website had to say about their product. 

“Pick your power suit, President-elect Barack Obama found his at Hart Schaffner Marx.”

Feel like they should have put an exclamation point at the end of their statement.  You know, to signify how excited they are about the money they’re about to make…in a recession. Forgot to mention that the suits retail for $1500. Dollar bills, y’all.

Fashion changes like clockwork every season something new, someone in, someone out, but its some things you can count on being consistent over time. Fashion shows, fashion week, skinny models, new designers, and the ugly shit that always seem to the new “it” for the upcoming season. Well, I wanted to get someone that I not only felt mastered the fashion game with his designs more then his words, but I also wanted someone I could have talk about these things and spread some truth light and thoughts on the fashion game, because you must be a player to play in fashion. Brian Wood was the designer whose work proved itself to be a step above the rest and who was willing to speak his mind on matters of fashion week, the seasons, and the brands he’s just not feeling at all.

It’s amazing how one can be lead into the world of fashion, in life some things are passion, some things hobbies, some things are paths, others are just simply things that interest you. You learn things from trial and error, you can be self taught or school taught. To me it’s not really what you do but how you do it and the journey you took to get there. The story of Helena Fredriksson is one of many paths, hobbies and self lessons that have lead her into fashion and designing clothes. This isn’t the life and times or even the biography of Helena Fredriksson but a mere story of her life and many tidbits that make up who Helena Fredriksson is.

Here’s how you make it in the fashion industry. Make an innovative product. Get a Marc Jacobs cosign. Sit back and collect the fortune. Just ask Dee and Ricky Johnson.  The twins from Staten Island were made famous when their Lego brooches and belts were featured in the 2008 Spring Marc by Marc Jacobs collection.  Up next, look out for No Mas and the boys’ collaboration with their rendition of the duffle bag, made from vintage Starter jackets.  Only available at select retailers such as Colette.  And….that’s not it.  The Johnson duo also make up two-thirds of the Jackson Swinton trio.  Thought you got into music, first, and then branch out to fashion?  Guess not.  Lesson learned: Have more than one hustle. Go and get your money, lil’ duffle bag boy(s).

myspace.com/jacksonwinton