David Barton can still get my attention with his ads, he’s to the point and blunt about it. Simply put David Barton puts all his efforts to let you know he wants to help you to look better naked, and his new campaign is not far off with the slogan being, “I’d pay to see you sweat”. David’s approach seems simple, to the point, and I presume effective because his ads target those exact emotions that need to be stirred up to promp someone to start hitting the gym again. I couldn’t tell you if the trainers at David Barton Gym are any good, but I know their ads are, and their website name doesn’t hurt either, lookbetternaked.com.
With this presidential election heading down the final stretch this November the ads are starting to add up and it’s getting a little annoying. I will never understand the political way of promoting one’s self by constantly trying to point out someone else’s flaw, I’ve only seen that work well one time, and Apple owns that right. So all those seemingly pointless campaign ads just keep on a coming, but I did find a campaign ad not by any of the presidential hopefuls (Obama, McCain) but by WE can solve the climate crisis. This ad by the WE organization is exactly the model some of these campaign election managers should focus on, explaining in detail how ‘they’ want to or can solve an issue, instead of wasting 30 seconds of my life by telling me what each other can’t do. They use the video to inform not put down or attack.
BBH (Bartel Bogel Hegarty) an international ad agency has just redesigned their website. BBH is one of the largest and best agencies in the world who’ve created some of the most rememberable campaigns over the years, working with clients such as Axe, Reebok Classics and Miller Lite. And while your at it check out their Blacklist, very cool.
Advertising is boring for the most part these days, I can imagine sitting in a brainstorming meeting and yarning a few times before beginning to doodle on my notepad. But Geert Desager a Microsoft marketing employee has been working with Openhere for an ad campaign for Microsoft Digital Advertising Solutions. It’s a film called “The Couple”, which has a blog dedicated to it’s every move, Bring the Love Back. The campaign/film is targeting the relationship or lack there of between advertisers and consumers. This is how campaigns should be created, this is the out of the box creative thinking I’ve always been talking about, this is exactly how everyone should enter every meeting or pitch with a client, Geert says is best, “there is only one rule: their are no rules!”
What’s all the fuss about? The U.S. TV Networks aren’t trying to air this new Calvin Klein commercial with Eva Mendes. The US needs to get over it, it’s not the 1930’s we have free internet porn now, so a mili-second of a nipple isn’t going to cause any more teenage thought influence then say, a gay “NEXT” episode on MTV.
Most company blogs are dull, corny and boring, but of course there’s an exception to every rule, I can think of a few at this very moment, The Hundreds, The Apartment and the network of Wieden+Kennedy blogs. W+K Amsterdam created this ad for FIFA Street III, the video has been debated as if the stunts were real or fake. So there was a video made by Team Ryoko, the people behind the tricks in the video, that address the authenticity. You can watch the video at the W+K amsterdam blog and make your own mind up. Fake or not great video.
StrawberryFrog has gotten an upgrade and I’m loving the frog action. If you haven’t yet read the interview with Scott Goodson, StrawberryFrog’s founder.
Marketers and the entire marketing industry can be full of fluff which is the light way of saying shit. I think a lot of ad guys and their so called creative directors are really just brain dead robots who go home on a daily recharge their brains like Johnny Mnemonic, then go back to work, to strategize more ways to waste space and time with the dumbest excuses for ads and marketing campaigns ever. This video is a simple concept of how a big corporation just spends most of its time just making sure that they fullfil their job duties to make each day seemingly more useless than the day before. What if there wasn’t any stop signs, see how we’d make them big corp style. watch video
I’m sure you’ve all heard about and or seen the “Be Kanye tablets” ads and viral video. I’ve even seen the ads in person on the Q train in NY, and over heard a conversation between a boyfriend and girlfriend on wether not the ad was real or a joke (I guess not as obvious a joke as I thought). But this campaign between Kanye and Absolut is great and marketing at its best. They’ve got people talking and now with this new commercial they’ve just stepped there way up onto my list of favorite ads ever. It’s a simple concept to shoot, take tablets be Kanye, but they put it together flawlessly making a great commercial. So I’m tipping my hat to Kanye and Absolut because every move they’ve made on this campaign has been a brilliant one. Hate him or love him you have to give Kanye his do, he’s creative and knows how to get your attention. And don’t fret all you Flavor of love fans I heard they have the “Be Flave” tablets in the works now.
Remember those “this is your brain on drugs” commercials with the egg frying. As a youngster I thought that was a pretty effective message the commercial stayed with me forever. Even though it turns out it had no actual resulting effect on me using or not using drugs at all, it was just a very impactful and at the time shocking to the point type of commercial. Now just because the ad didn’t neccesarily have any power over me doesn’t mean it didn’t have it over someone else, with that being said I think we should bring those types of head on at your face commercials back to TV and to jump start things. I’ve created my own little ad for the “Drug~Free America” people, check it out …….
