The Tastemakers Society

For the Prada Trembled Blossoms Bag, Prada put together this video to help launch the bag. Only a few people were lucky enough to actually get the invite and see the video at its first airing at the Prada ‘SoHo Epicenter’ store in New York. Prada is doing its best to get back at the tops of the luxury market or maybe they’re trying to sketch out a new section for themselves, aiming at a more artistic evolution and aesthetic with all these artist collaborations and projects, like this short film, which in itself is a nice piece of artistic work. Now, is it the best marketing move? I’m still scratching my head at that, I’m not sure how exactly a virtual girls journey where a fish that turns into a handbag and a creature-ish man of some sorts makes an appearance is going to make people buy an expensive bag, a bag that has a relatively simple/basic design. But I do give credit to Prada for trying, and the film was interesting.

via: purseblog