Advertising is boring for the most part these days, I can imagine sitting in a brainstorming meeting and yarning a few times before beginning to doodle on my notepad. But Geert Desager a Microsoft marketing employee has been working with Openhere for an ad campaign for Microsoft Digital Advertising Solutions. It’s a film called “The Couple”, which has a blog dedicated to it’s every move, Bring the Love Back. The campaign/film is targeting the relationship or lack there of between advertisers and consumers. This is how campaigns should be created, this is the out of the box creative thinking I’ve always been talking about, this is exactly how everyone should enter every meeting or pitch with a client, Geert says is best, “there is only one rule: their are no rules!”
This entry was posted on Tuesday, August 12th, 2008 at 7:30 pm.
Categories: Etc..

One Comment, Comment or Ping

  1. Geert

    Thanks for those kind words.

    Sep 4th, 2008

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