For the Goodwood Festival of Speed last week in England designer Gerry Judah commissioned by non other than Land Rover, put actual Land Rover SUV’s ontop of a 34 meter high sculpted frame. The Rovers were welded onto the frame in various spots using 4890 bolts (not like you really care about the bolt count, but I did). So another car company is stepping up and branching into ways to show brand image beyond car ads, and again no one wants to come over to the USA and put on any of these type of displays, I blame everything on Richard Simmons.
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